INTRODUCTION 3
1.1 History of advertisement 5
1.2 Types of advertising 7
1.3 The concept of advertisement and advertisement headlines and peculiarities of their translation 10
Chapter II ANALYSIS OF THE TRANSLATION PECULIARITIES OF ADVERTISEMENTS AND HEADLINES 16
2.1 Difficulties in translation of advertisements and headlines 16
2.2 Equivalence in translation of advertisements and advertisement headlines 19
CONCLUSION 24
BIBLIOGRAPHY 26
APPENDIX 27