INTRODUCTION 3
1. PECULIARITIES AND TYPES OF PUBLICISTIC STYLE 5
1.1. Oratory and Speeches 5
1.2. The Essay and Journalistic Articles 10
2. TRANSLATION OF PUBLICISTIC GENRE TEXTS 13
2.1. Principles of Governmental Publicity Translation 13
2.2. Translation and Analysis of Advertisements 14
2.3. Strategies Employed in Translating Figures of Rhetoric in Headlines 19
2.4. Newspaper Publicistic Style Peculiarities 22
CONCLUSION 25
BIBLIOGRAPHY 27
APPENDIX