INTRODUCTION………………………..……………………………………...... 3

CHAPTER 1. THEORETICAL ASPECTS OF THE ORGANIZATION of MARKETING AT AN ENTERPRISE
1.1 The nature and purpose of marketing system…………………………....…… 8
1.2 The role of marketing at an enterprise……………………………….……..… 12
1.3 Marketing organizational structures at the enterprise 15

CHAPTER 2. MARKETING ACTIVITY OF THE ENTERPRISE “KazSPO-N”
2.1 Organization characteristics and profiles of the enterprise….………………... 21
2.2 Company’s external and internal environments …….…...………………..….. 29
2.3 Analysis of financial and economic activities of the enterprise………..……... 50

CHAPTER 3. IMPROVEMENT OF MARKETING AT THE ENTERPRISE
3.1 Experiences in establishing marketing in companies………………………... 56
3.2 Developing marketing strategies at “KazSPO-N”…………………..….……. 58
3.3 Ways of creating of marketing in the company……………………………… 62

CONCLUSION………………………………………….…………………..…..... 68

LIST OF USED SOURSES...………………………………..………………...…. 71

APPENDIX 1. QUESTIONNAIRE. Assessment of satisfaction………………… 72
APPENDIX 2. Charter of the marketing department…………………………….. 74