INTRODUCTION 6
1 THEORETICAL ASPECTS OF FRANCHISE DEVELOPMENT AND FORMATION 8
1.1 CONCEPT OF THE FRANHISE AND ITS HISTORY OF DEVELOPMENT 8
1.2 FRANCHISE TYPES AND NORMS 16
1.3 THE EMERGENCE AND IMPLEMENTATION OF THE FRANCHISE IN KAZAKHSTAN 22
2 ANALYSIS OF THE CONDITIONS OF IMPLEMENTING ADMINISTRATIVE AND FINANCIAL ASPECTS OF THE FRINCHISING MECHANISM ORGANIZATION 30
2.1 FEATURES OF ORGANIZING THE FRANCHISE MODEL IN KFC CHAIN OF RESTAURANTS IN KAZAKHSTAN 30
2.2 ANALYSIS OF THE ORGANIZATIONAL AND MANAGEMENT STRUCTURES OF THE FRANCHISE IN KFC CHAIN OF RESTAURANTS IN KAZAKHSTAN 33
2.3 THE MODERN STATE OF FRANCHISE IN KFC CHAIN OF RESTAURANTS IN KAZAKHSTAN DURING THE WORLD CRISIS 40
3 ROLE OF THE FRANCHISE IN CATERING IN KAZAKHSTAN 46
3.1 ROLE OF FINANCIAL AND MANAGEMENT TECHNOLOGIES IN THE DEVELOPMENT OF THE CATERING FRANCHISE 46
3.2 METHOD OF PROBLEM SOLUTIONS IN CATERING IN KAZAKHSTAN DURING THE MODERN WORLD CRISIS 51
CONCLUSION 59
BIBLIOGRAPHY 63
APPENDIX 1 65