INTRODUCTION 7
1 THEORETICAL ASPECT OF THE IMPACT OF FINANCIAL GLOBALIZATION ON THE COMPETITIVENESS OF BANKS 10
1.1 The competitiveness of the commercial bank: essence, concept, specific 10
1.2 Functions, basic forms and levels of competitive position in the banking sector 14
1.3 Financial globalization as a factor affecting the banking sector 22
2 ANALYSIS OF IMPACT OF FINANCIAL GLOBALIZATION ON KAZAKHSTAN second-tier banks COMPETITIVENESS (ON THE EXAMPLE OF "Bank CenterCredit" JSC) 29
2.1 Current status of the Kazakhstan banking sector 29
2.2 Analysis of "Bank CenterCredit" JSC and banking products in a competitive environment 42
2.3 The evaluation of the bank's competitive position in a globalized world 54
3 ACTIVITIES AIMED AT STRENGTHENING THE COMPETITIVE POSITION OF KAZAKHSTAN’S SECOND-TIER BANKS IN THE FINANCIAL GLOBALIZATION CONDITIONS 61
3.1 Development of new banking products as a factor in strengthening the bank's competitive position 61
3.2 Developing a competitive strategy of the bank in conditions of financial globalization 68
CONCLUSION 75
REFERENCES 77
Appendix А 80
Appendix B 82
Appendix C 84
Appendix D 85
Appendix E 86
Appendix F 87
Appendix G 88
Appendix H 90