Introduction 3
I. Advertising: a social discourse with rhetorical force 5
1.1 Advertising Discourse: Advertisements as Texts 5
1.2 Linguistic Devices Expressing Perusasion 6
Lexico-Grammatical Devices 6
1.3 Syntactic Features of Text Components 9
II Analysis of english advertising text translation 15
2.1 Linguo-cultural approach in translation of advertising texts 15
2.2 Methods of translation of English advertisements into Kazakh language 19
Conclusion 27
Bibliography 28
Appendix 1 30