INTRODUCTION 3
I. ADVERTISING: A SOCIAL DISCOURSE WITH RHETORICAL FORCE 5
1.1 Linguistics and the Discourse of Advertising 5
1.2 Linguistic Concepts and Analyses of Advertisements 7
1.3 Advertising Discourse: Advertisements as Texts 10
2. ANALYSIS OF ENGLISH ADVERTISING TEXTS 12
2.1 Linguistic Devices Expressing Perusasion 12
2.1.1 Lexico-Grammatical Devices 12
2.2 Syntactic Features of Text Components 15
2.2.1 Syntactic Features of Slogans 15
2.2.2 Syntactic Features of Body Texts 16
CONCLUSION 21
BIBLIOGRAPHY 23
Appendix 1 25
Appendix 2 26